‘Let’s Go! Gulf Coast’ Launches 5-2-1-0 Campaign in Jackson & Harrison County Mississippi 

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Partners hope to bring healthy changes to the youth of Mississippi by working together as part of a new childhood obesity prevention coalition. The initiative led by the Mississippi Gulf Coast Youth Health Coalition will work to reduce childhood obesity in Jackson County and east Harrison County as part of an obesity prevention campaign called Let’s Go! Gulf Coast.

So far, coalition partners include representatives from Gulf Coast Health Educators, the Mississippi Gulf Coast YMCA, Singing River Health Systems and the Salvation Army Kroc Center.

The Let’s Go! Gulf Coast campaign which was inspired by the nationally-recognized program Let’s Move!, will serve to get children to follow the 5-2-1-0 guide:

• eat 5 of more fruits/vegetables per day
• limit recreational screen time to two hours a day
• get at least one hour of physically activity
• consume no sugary drinks

In addition to raising awareness among parents and children, the Mississippi Gulf Coast Youth Health Coalition will work to bring the 5-2-1-0 message to childcare centers, schools, workplaces and community organizations. These institutions will be challenged to commit to the 5-2-1-0 guide and to adopt policies which would enable children to meet the recommendations. Sites interested in participating in the challenge receive a starter kit with promotional materials and activity ideas. Then those who complete the partnership challenge will be eligible to apply for mini-grants to fund 5-2-1-0-related projects or programs.

Learn more about how to take part in the 5-2-1-0 Partnership Challenge here! Read more about the new obesity prevention coalition here.