Mexico Bans Soda TV Ads

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Mexico is restricting television advertising for high-calorie food and soft drinks, as part of its campaign against obesity, the government says.
Such ads will be banned with immediate effect on terrestrial and cable TV between 14:30 and 19:30 on weekdays and between 07:30 and 19:30 at weekends.

Restrictions will also be imposed on similar ads shown at the cinema.
Seventy percent of adults and 30% of children in Mexico are obese or overweight, official figures suggest.

Mexico is going further than any other country in restricting advertising.

The UK, Norway and Quebec province in Canada, all have bans on advertising junk food in children’s television.

However, this has not stopped the adverts appearing in more popular “family” programming. So the fizzy drinks and greasy meals are still there in the programmes which attract the biggest audiences.

Banning junk food at certain times of day means advertisers will not be able to work around the plans.

With this policy and the soda tax, Mexico is becoming a frontline in the war against obesity.
If Mexico can do what no other nation has done and reverse the obesity epidemic, then the rest of the world will be paying attention.

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