Multicultural Campaigns that Target Hispanic Youth

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Food and beverage companies are well aware that Hispanics consumers comprise a large part of the market share. This is why despite the rising trends of childhood obesity, companies that sell unhealthy foods continue to target young audiences with their messages. Studies have found that Latino youth are a more brand conscious group and that they are also more receptive to food advertisements. This is why food companies continue to target this group with their food advertisements and marketing campaigns.

http://case-studies.digitalads.org/multicultural-digital-marketing/