by 
Share On Social!
Are parents tired of fast food companies who target children in their marketing strategies?
According to a recent blog post by Casey Hinds of Ushealthykids.org they are. Hines says that the recent drop in sales of Coca-Cola and McDonald’s are in part due to parents no longer willing tolerate kids being targets for junk food ads.
Both companies recently featured ads during Super Bowl Sunday 2015 in efforts to turn things around. However, Hines would argue that fast food companies should re-think their strategy and consider the health of children first.
As cited by Hines, research from the Yale Rudd Center for Food Policy and Obesity shows just how aggressive fast food companies like McDonald’s can be when it comes to reaching children with their message. This is especially the case for minority children like Latinos who are exposed to more ads than their white peers.
Read the full beyondchron.org piece here.
Access Salud America!‘s healthier marketing resources here.
Explore More:
Healthy Families & SchoolsBy The Numbers
142
Percent
Expected rise in Latino cancer cases in coming years
