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So-called “Hispanic millennials” are shifting their drink preferences in a healthier direction, according to a report.
The report by Tr3s indicated that these Hispanic millennials, generally young adults ages 18-29, drink more non-alcoholic beverages on average than their non-Hispanic peers.
And they often choose drinks based on health and nutritional value.
For example:
- Hispanic millennials are monitoring their health by choosing drinks with less fat, such as 2%, 1%, or skim milk.
- Also, 60% claim to drink fewer sugary drinks.
- And when making healthy choices when grocery shopping, 1 in 6 are buying organic meat fruit, vegetables, and dairy products.
But nutritional value isn’t the only factor.
Hispanic millenials also make choices based on popularity among peers.
For example:
- They are drinking more beverages with multiple flavors like V8 Fusion fruit juice, Dr. Pepper (with “23 Bold flavors”), Capri Sun Super V drinks, and Sierra Mist.
- They also are choosing more bottled coffee drinks, caffeinated energy drinks, vegetable juices, and combination flavored (like fruit punch) sports drinks.
- Coffee is not only popular as a drink, but coffee shops are also a cheap place to socialize out of the house.
Read more insight from the report here.
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Maternal & Child HealthBy The Numbers
20.7
percent
of Latino kids have obesity (compared to 11.7% of white kids)