Responsible Advertising: Should ads stop conning children into wanting unhealthy foods?- Self Regulation of Food Marketing to Children

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According to the Federal Trade Commission(FTC), food marketing expenditures are declining. However, self regulation of food marketing does not appear to be doing much to limit the exposure that children have to advertisements for unhealthy foods. A 2012 report published by the FTC shows that while television ads aimed at children have decreased, other avenues such as internet ads and cell phone marketing have increased, and are being utilized as less costly and more interactive strategies to reach children.