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Restaurants, and food and beverage companies continue targeting Black and Hispanic consumers with advertising for their least nutritious products, primarily fast food, candy, sugary drinks, and snacks, according to a new UConn Rudd Center for Food Policy and Obesity report released Jan. 15.
Eight out of 10 of the food ads seen by Hispanic children on Spanish-language TV promote fast food, candy, sugary drinks, and snacks, the report states.
Although targeted marketing is not problematic in and of itself, target advertising for products that are high in sugar, fat, sodium, and calories to Latino and Black consumers is a public health issue.
Join #SaludTues on Jan. 22, 2019, to explore the report findings and tweet about how companies continue to target Latino youth with ads for unhealthy foods and drinks.
- TIME/DATE: 1-2 p.m. EST Tuesday, Jan. 22, 2019
- WHERE: On Twitter with hashtag #SaludTues
- HOST: @SaludAmerica
- CO-HOSTS: Berkeley Media Studies Group (@BMSG), The Praxis Project (@Praxis_Project) and UConn Rudd Center for Food Policy and Obesity (@UConnRuddCenter)
- OPTIONAL HASHTAGS: #SaludFood #FoodMarketing #HealthEquity
Check out the report and join us.
We’ll open the floor to the new report, as well as your stories and experiences as we explore:
- Why food marketing to youth is such a health concern;
- Examples of unhealthy food and beverage marketing; and
- How unhealthy food and drink ads target Latino youth.
Be sure to use the hashtag #SaludTues to follow the conversation on Twitter. Share information, stories, and resources to encourage Latinos and all people to raise their voice over targeted marketing!
Click here to learn about the Salud America! #SaludTues tweetchats, see upcoming and past tweetchats, and see how you can get involved.
Explore More:
Healthy FoodBy The Numbers
1
Supermarket
for every Latino neighborhood, compared to 3 for every non-Latino neighborhood
