#SaludTues Tweetchat 1p ET 8/11/15: The Crisis of Junk Food Marketing to Kids of Color

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Latino kids are a particularly attractive target for food marketers because of their increasing population size, spending power, and media exposure.

Who’s targeting Latino and other kids of color? Do they see more healthy or junk food ads?

Use #SaludTues to tweet with us on Aug. 11, 2015, as we unveil the results of a new study that explores the disproportionate targeting of unhealthy foods and drinks to Latino and African American kids, and which companies are doing the most targeting:

• WHAT: #SaludTues Tweetchat: “The Crisis of Junk Food Marketing to Kids of Color”
• TIME/DATE: 1-2p ET (Noon-1 p CT), Tuesday, August 11, 2015
• WHERE: On Twitter with hashtag #SaludTues
• HOST: @SaludToday
• CO-HOSTS: The Rudd Center for Food Policy and Obesity (@UConnRuddCenter); the African American Collaborative Obesity Research Network (@SHIFTdemand)
• SPECIAL GUESTS: MomsRising (@MomsRising); Berkeley Media Studies Group (@BMSG)

We’ll open the floor to your stories and experiences as we explore:

• The results of a new targeted marketing study by the Rudd Center for Food Policy & Obesity at the University of Connecticut, the African American Collaborative Obesity Research Network and Salud America!, a national Latino childhood obesity research network based at the Institute for Health Promotion Research at the UT Health Science Center at San Antonio, the team behind SaludToday and the #SaludTues tweetchats. Study findings also will be presented at the National Conference on Health Communication, Marketing and Media in Atlanta.
• Why are Latino kids a top marketing target?
• Just how many junk food ads (vs. healthy ads) do youth of color see on TV?
• What are other ways to boost healthier marketing to youth of color?

Be sure to use the hashtag #SaludTues to join the conversation on Twitter!

#SaludTues is a weekly Tweetchat about Latino health and building a culture of health every Tuesday at 12p CST/1p ET hosted by @SaludToday, the Latino health social media campaign by the Institute for Health Promotion Research (IHPR) at The University of Texas Health Science Center at San Antonio.