Search Results for "marketing"

23,000+ People Tell Kellogg’s that Families Want Healthier Food Options!


Tell Kellogg's

More than 23,000 people across the nation recently wrote letters to urge the Kellogg Co. to stop marketing sugary foods to families on their Dias Grandiosos website. The letters, which highlighted how Kellogg’s targets Spanish-speaking moms with family-oriented messages for meals that are high in sugar and salt, were collected by Salud America!, an obesity research and communication network funded by the Robert Wood Johnson Foundation. Salud America! leaders delivered the 23,000 letters to Kellogg’s this week. We will post their response here in coming days. Why is this effort so important? Food and beverage marketing influences kids’ diets and disproportionately focuses on unhealthy products, studies show. We believe families need healthy food options—rather ...

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“Sugar Smarts” Bilingual Campaign in Boston against Sugary Drinks for Kids



The Boston Public Health Commission (BPHC) was ready to step up the fight to improve health in the face of rising obesity problems. So the BPHC developed a bilingual public health campaign against sugary drinks to help residents make healthier choices. The Issue of Sugary Drinks and Obesity Awareness/Learn: Obesity is a big problem. In 2011, the Boston Public Health Commission (BPHC) tried to get ahead of the curve and target sugar reduction with a bilingual campaign called “Azucar Sabia (Sugar Smarts).” This campaign went up in communities around Boston, educating parents about how sugar-sweetened beverages can cause harm to their children through obesity, diabetes, and tooth decay. This campaign was well received but did not make a major impact on the community, health ...

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Sweet Victory: Sugary Drink Tax Passes in Berkeley



How did smallish Berkeley, Calif., become the nation’s first city to pass a sugary drink tax in 2014, after many other cities had failed? People power! Local health advocates like Xavier Morales had long supported a tax on sugary drinks, believing the higher price would discourage consumption. Research studies indicate that such a decrease in consumption could potentially reduce obesity and diabetes rates. Because some children are heavily targeted by sugary drink and junk food advertisements, this issue was especially important to Berkeley’s 11% Latino community. In the end, it took passionate advocates, a well-organized campaign for a sugary drink tax, and national attention to eventually bring sweet victory for public health advocates in Berkeley. Why Sugary Drinks Are ...

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Tweetchat Today (9/16): How to Create a Health for Families


health for families

Editor's Note: #SaludTues is a weekly Tweetchat hosted at 1 p.m. every Tuesday on Twitter by @SaludAmerica. Health is vital. But some families face barriers to good health—lack of access to care, parks, healthy food, as well as more junk food marketing and sugary drinks—which contribute to high obesity rates. Today let’s tweet about the issues that impact our health and well-being during and what we can to create health for families at the inaugural #SaludTues Tweetchat. WHAT: #SaludTues Tweetchat: “How to Create Health for Families” DATE: Tuesday, Sept. 16, 2014 TIME: Noon CST (1:00 PM ET) WHERE: On Twitter with hashtag #SaludTues Co-HOSTS: @SaludToday, @AHA_Vida, and @RWJF_Live! We'll open the floor to your stories and experiences as we ...

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Boston Hospital Goes Sugar-Free


sugary drinks hospital

A hospital is a place for healing and promoting health for new moms. However, many hospitals across the country still offer a wide range of sugary drinks in vending machines, gift shops, and cafeterias. One hospital in Boston used a beverage policy to not only help patients make healthy drink choices, but also hospital administration, staff, patients’ families, and the local community. The Obesity Crisis Dorchester is a community in Boston, Mass., where almost 20% of residents are Latino. Many of Dorchester’s low-income patients get their medical care at Carney Hospital, a member of Steward Health Care, the largest fully integrated community care organization in New England, and a teaching hospital for nearby Tufts University School of Medicine, said Bill Howland, the ...

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Sugary Drinks Are Out, Healthy Choices In at Chicago-Area High Schools



During the school day, lunch time is a chance for busy students to take a break, relax with friends, and refuel. Refueling with healthy foods and drinks is vital. At two high schools in the Chicago suburbs, a concerned school board member saw a disconnect between the emphasis on healthy eating at lunch and the large sugary drink selection in cafeterias. The concern turned into a semester-long discussion between students, food services managers, and administrators that resulted in a new beverage policy for the school district that reduced the number of unhealthy drinks and marketed healthy ones in creative ways. The Issue of Sugary Drinks Awareness/Learn: The Latino student population is small—but rapidly growing—at Glenbrook High School District 225, which is commonly known as ...

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13-Year-old Creates Interactive App for Youth Fitness and Health in San Antonio



Estrella Hernandez grew up in San Antonio, a predominantly Hispanic (63.2%) city with a 28.5% rate of obesity in its population of over 1.3 million people. When she was in middle school she began to take a look around her city and found that there was a big problem with obesity and overweight, especially with kids her age. She knew that there had to be a way to get her classmates and peers to become healthier, while still having fun. Estrella came up with the idea of an interactive mobile app she titled WeWalk, which combined active living, healthy eating, and gaming. As she worked with members of the San Antonio community she began to discover that together as a city they could change the obesity epidemic while having fun through exercise. The Problem of Physical ...

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Olivares Food Market Goes the Extra Mile to Serve the Community


Olivares junk food healthy food corner store

About five years ago, Clara Santos opened Olivares Food Market to serve the Philadelphia neighborhood in which she lived. Offering quick meals and grab-and-go snacks, her store was popular but had few healthy snacks. With some help from a food access organization, Santos learned that offering and promoting healthy food options is not only good for the health of her customers, but for business, too. Junk Food in the Community Awareness: Olivares Food Market, a corner store in South Philadelphia, owned by Clara Santos, is a lot like other similar markets in Philadelphia and across the country. That is, it lacks healthy food options and has no marketing for the few it does have. Olivares sells prepared foods—like high-calorie cheesesteaks for lunch and pancakes for ...

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Youth Help Popular Corner Store Advertise the Good Stuff in Massachusetts



In the small city of Lynn, Mass., many groups are stepping up to make healthy changes where they live, work, and play. Local corners stores, where many kids hang out before and after school, are well-positioned to make a positive impact on kids’ food choices—if they are marketing the right foods. A group of high-school students chose one popular corner store to help promote healthy snacks and make it easier for teens to pick apples over chips—contributing to a wave of new healthy markets sweeping over Massachusetts. Junk Food in the Community Awareness: The small city of Lynn, Mass., has a Latino population that grew from 18% to 32% from 2000 to 2010, according to Census data. “It’s kind of a gateway,” explained Kristina Pechulis, the Lynn coordinator for Mass in ...

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