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Health advocates in California are busy. Between San Francisco’s soda tax bill and the proposed warning labels on sugary drinks, momentum is growing for healthy changes in the state, many of which would affect Latino families.
In January, the Sonoma County Department of Health Services kicked off an ad campaign urging people to reconsider their beverage choices. Billboards throughout the county are spotlighting the issue.
From January through April 2014, residents will see ads depicting the sugar content in sodas and energy and sports drinks on billboards, YouTube and Facebook, in convenience stores, schools, and throughout the community. The website, www.ChooseHealthyDrinks.org, will provide more information on how much sugar is in common drinks, how to read nutrition labels, and tips for cutting back on sugary drinks.
The Choose Healthy Drinks campaign is being implemented in collaboration with San Francisco Bay Area Counties to increase awareness about how much sugar we drink and the harmful effects of sugary drinks. In an effort to prevent chronic diseases, Alameda, San Francisco, San Mateo, and Sonoma Counties are working together to encourage residents to choose healthier options like water, instead of sugary drinks.
Read about the campaign in the news.
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