Sugary Drink Chicha Limeña Required to Stop Making Health Claims

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Chicha Limeña, a sugary drink mainly targeted at Hispanics in the Tri state area, has been ordered by the New York State Attorney General to stop making unfounded health claims. 

Marketers of the non-carbonated fruit drink claimed that the beverage could cure diabetes, cancer, and other diseases. 

“While soft drinks may market the advantages of their products, they may not make unsubstantiated claims that their products have the potential to prevent or cure serious health problems,” said state Attorney General Eric Schneiderman in a New York Daily News article. 

The Chicha Limena website now reads: “This product is not intended to treat, cure or prevent any disease.”

According to an article in Medical Daily,  one bottle of Chicha Limena accounts for two days’ worth of sugar.

The Varas Group, the makers of the drink, has since agreed to stop making the health-related claims in all of its marketing materials and has agreed to pay New York State $5,000 in penalties, costs, and fees.