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“The Real Bears” is an animated short film, featuring an original song by Grammy-award-winning singer/songwriter Jason Mraz and directed by advertising legend Alex Bogusky, that tells the story of a family suffering the adverse health effects of soda, including obesity, tooth decay, and diabetes and its associated complications, including amputation and erectile dysfunction.
Sugary drinks are the number one source of calories in the American diet.
With one third of America overweight and another third obese, it’s a wonder anyone is still swallowing what the soda companies are selling, says the Center for Science in the Public Interest, who are behind the video
At the end of the video, the family of Bears decides to reclaim their health—and their happiness.