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When summer days get hot, what are you grabbing to drink? One local nonprofit in Lane County, Oregon has launched a campaign to encourage youth to reach for water, not sugary drinks.
Lane Coalition for Healthy Active Youth (LCHAY), an organization working to reduce childhood obesity in Lane County, launched their Win With Water campaign in July 2014.
The campaign features posters and brochures with information about the dangers of excess sugar and encourages youth to pick water instead.
“Whether you are a Duck or a Beaver every body wins with water!” says the campaign’s slogan.
Right now posters are featured at Amazon Pool, and the city of Eugene has contributed Win With Water-branded water bottles to the campaign.
LCHAY is ready to distribute posters and campaign materials to sites around Lane County serving children including other local pools, recreation centers, dentists, and pediatrician office
Read more about LCHAY’s efforts in an op-ed.
Follow LCHAY’s work on Facebook.
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