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The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) provides low-income moms with young children and moms-to-be with nutrition education, health care referrals, and vouchers for food. Latinos make-up 41 percent of WIC participants nationwide. The guidelines for buying food with WIC benefits can be tricky, and that’s one of the reasons Andrea Little says she and her classmate at the University of Southern Florida and business partner Hector Angus wanted to open 1Apple Grocery in Plant City, Florida.
In Plant City, almost 20% of the population is Latino.
Besides helping to bring healthy food access to the community, Little and Angus say they wanted to make it easier for WIC participants to purchase nutritious food that followed federal guidelines. The store is conveniently located across the street from a WIC center.
Angus and Little say that with other food deserts around, future expansion of 1Apple to multiple locations is a possibility. For now, they just want to make the Plant City store as successful as they can.
Read more about 1Apple Grocery and watch a news video.
By The Numbers
1
Supermarket
for every Latino neighborhood, compared to 3 for every non-Latino neighborhood
