Oreo Company Stops Ads To Kids Under 12

Share On Social!

The company behind Oreos, Ritz Crackers, and Cadbury chocolate, Modelēz, have announced to join the Council of Better Business Bureau (CFBAI).

Joining CFBAI commits Modelēz to not advertise products directly to children under age 12, and to apply nutrition standards to all products marketed towards kids. The Interfaith Center on Corporate Responsibility has helped drive the change for Modelēz, dialoguing with the company to set stricter policies for kids ages 6-11 years old for nutritional reasons.

According to recent studies, Latino kids see more unhealthy ads compared to their peers, and nearly 40 percent of Latino youths in the U.S. ages 2-19 are overweight or obese. Only 1 percent of food ads on Spanish television show water, fruits, or vegetables and 70% show unhealthy sugary snacks, candy, and gum according to recent studies. Informing families of healthier foods through advertising is important for the health of future generations.

Latino families need to see of healthier foods through advertising, and you can help! Take action, by asking food companies to advertise healthier foods and drinks to kids by joining CFBAI.