Ask Big Soda to Stop Targeting Latino Youth by Using ‘The Open Truth’ Campaign’s Resources

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In San Francisco youth are working to raise awareness of the dangers that sugary beverage consumption hold, through the Open Truth Campaign.

To raise awareness of the issue, youth have created their own poems and videos to discuss just how aggressively big soda companies are in their use of marketing tactics which target Latino and black youth. The campaign also features billboards which have been placed throughout San Francisco’s metro system and will rely largely on social media use to prompt communities to act.

To join the Open Truth Movement in speaking out against soda, access some of their resources below:

• Download Open Truth ads here.
• Create your own ad, by taking a selfie & creating a “Big Soda, stop targeting me” flyer or poster.
• Take action by visiting the Open Truth’s Raise Your Voice for Change page
• To learn more about how to prompt youth to develop healthy changes, access the Bigger Picture Toolkit here.

Access Salud America!‘s Healthier Marketing & Sugary Drinks resources to learn more about how this issue.