Project VCTR Helps Latinos Fight COVID-19 Misinformation

Healthcare leaders say that the COVID-19 vaccine is the clearest path to end of the pandemic. However, vaccine misinformation spread on social media stands in the way. Many misinformation spreaders target Latino and Black communities, which have historical mistrust and skepticism in government. To combat this increasing threat, the Public Good Projects (PGP) and the New York State Health Foundation (NYSHF) created Project VCTR (Vaccine Communication Tracking & Response). Project VCTR helps track misinformation across different media sources to measure the public’s confidence in the vaccine. Currently, negative attitudes about the vaccine are declining after a strong rise in fall of 2021, according to the dashboard. They produce dashboards and track data affecting ...
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