Big Soda’s campaign gets a new tune for health awareness

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The #ShareACoke campaign is using hit songs to promote their products to Latinos, now marketing groups within public health groups are also sharing the tunes they see big soda promoting.

Consuming daily amounts of sugary sweetened beverages have  been shown through studies to lead to greater risks for type 2 diabetes, obesity, and other diet-related health risks and are also the number one source of added sugar in the American diet.

To raise awareness of the health risks related to consuming sugary beverages like soda, organizations like Berkeley Media Studies Group other health-focused groups are tweeting out on twitter about the truth behind soda consumption, showing how health risks can impact consumers.

They are asking all to get involved with the hashtag #ShareACoke and tweet out pictures of labeled soda with song titles and lyrics as well as tag celebrities that are promoting these products to the Latino community like Selena Gomez.

Other groups have also built awareness with a local stand and a video to #Sharehonesty about soda, where people’s minds were “blown” in regards to how much sugar is in one drink.

Research shows, 43% of Hispanic high school students drank between one and three sugary beverages a day, and Latino kids are already at greater risks for diabetes.

Latino kids have also been advertised more junk food and sugary sweetened beverages ads more than their white peers, having the risks shown about the dangers of consuming unhealthy products may help bring awareness, and help prevent future health risks to the Latino community.