‘Campeonas’ Encourage Discussion of Breast Cancer Screening Among Latinas


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Novela: A Timely Encounter
Novela: A Timely Encounter

The Prevent Cancer Foundation has designed, developed and pilot-tested “Campeonas contra el cáncer de seno” (Champions Against Breast Cancer), a culturally appropriate, peer-to-peer outreach effort to improve breast cancer screening among Latinas.

By sharing their own experiences with being screened for breast cancer, “Campeonas” encourage their female friends and family members over the age of 40 to get mammograms.

“Campeonas” training and free-standing community educational materials are now available for free on the Prevent Cancer Foundation’s website (in both Spanish and English) for community health organizations.

One of these materials is an illustrated novela, “Un Encuentro Oportuno: Conversando Sobre el Cancer de Seno” (A Timely Encounter: Talking About Breast Cancer), which uses pictures and a story to share information about breast cancer screening.

“It is especially unique in that all elements of the project were created with input from women in the Washington D.C. Latina community to ensure cultural appropriateness, interest and usability,” said Karen Peterson, Vice President of Programs for the Prevent Cancer Foundation. “The grassroots nature of the project also allows for a highly personal and comfortable discussion on breast cancer screening.”

Funding for this project was provided by the Prevent Cancer Foundation and the National Capital Area Affiliate of Susan G. Komen for the Cure.

By The Numbers By The Numbers



of Latinos remain without health insurance coverage

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