CSPI Asks Beyonce to Reconsider Pepsi Deal

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The Center for Science in the Public Interest  (CSPI), a group that advocates for federal policies and programs to promote healthy eating and physical activity, has sent singer, Beyonce Knowles, a letter asking her to reconsider the $50 million deal she signed with Pepsi. In the letter CSPI mentions that children from low-income, African American and Hispanic communities, suffer the greatest from obesity. Michael Jacobson, CSPI’s executive director also suggested to Beyonce in the letter, that she consider donating her earnings to a obesity or diabetes related organization involved in prevention and treatment of soda related diseases.

http://www.adweek.com/news/advertising-branding/nutrition-watchdog-urges-beyonc-drop-pepsi-deal-146059

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