Double Dollar Program at Austin’s East Side Farmers Market


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In March of 2012, Austin’s Sustainable Food Center opened the Farmers’ Market East, offering the first Double Dollar Incentive Program that matches food assistance in the state of Texas.

Funded by local and federal government as well as private groups, the Double Dollar Incentive Program doubles the amount of money a person can spend when they use their federal assistance money, like WIC or SNAP, on fresh food at the farmers’ market. Austin’s East side has been referred to as a food desert, where fresh food and produce is not easy to find. The new farmers’ market, along with the incentive program, are creative ways to ensure that communities have access to healthy food.

By The Numbers By The Numbers



for every Latino neighborhood, compared to 3 for every non-Latino neighborhood

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