General Mills Kicks Out Artificial Colors & Flavors

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Lucky Charms and Twix are reaching towards the rainbow of natural food coloring.

A recent article from NPR, reports that General Mills is following consumers trends to nix all artificial colors and flavors from all their cereals. Big candy companies like Nestle and popular fast-food restaurant chains have already started to remove artificial flavors and color additives. Now the trend of eliminating fake color and flavor is gobbling up packaged food companies as well.

According to Nielsen’s Global Health and Wellness Survey, Americans are wanting more natural, simpler foods and ingredients. Lauren Pradhan, senior marketing manager for wellness strategy in the Cereal division stated in General Mills website’s blog , “People have told us they don’t want dyes in their cereal.”

Although this move is in a healthier direction, it still does not take out the high sugar content in many cereals General Mills advertises to Latino kids.  However, if companies like General Mills continue to listen to their consumers, they may be heading toward the pot of gold at the end of the health food rainbow.

Read the full article here.