Interagency Working Group (IWG) Develops Nutrition Guidelines for Food Marketed to Kids

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Supporters of the Interagency Working Group (IWG) on Food Marketed to Children urged President Obama to ensure that voluntary guidelines for recommended ceilings on the amounts of sugar, sodium, and unhealthy fats be finalized. Although these guidelines were optional, advertisers of junk food claimed that these standards were a violation of first amendment rights. Still, those in support of the guidelines, such as Margo G. Wootan of the Center for Science in the Public Interest (CSPI), believe that the marketing of unhealthy foods to children is contributing to childhood obesity. Recently, the Children’s Food and Beverage Advertising Initiative, the industry’s self regulatory program, proposed nutrition standards. However, the low standards set by the industry still allow for the marketing of foods high in salt and sugar to children.

http://cspinet.org/new/201109271.html