Latinos’ Sources for Healthcare Information

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In 2015, Univision and Latinum looked into how Latinos access healthcare information and found that Latinos are listening to, trusting, and reacting to healthcare messages from many sources, and they tend to worry more about the health and wellness of their families than non-Latinos. (78% vs. 59%).

Latinos trust the following healthcare information sources significantly more than non-Latinos:

• Doctors (66% vs. 58%)
• Clinics (54% vs. 31%)
• Hospitals (56% vs. 37%)

Unfortunately, Latinos face more barriers to access these sources than non-Latinos. However, they are 23% more likely than non-Latinos to say that online, TV or radio healthcare messages “led me to see a doctor or medical professional about a specific drug.”

In order to improve Latino health, it is important to ensure that online, TV, and radio healthcare messages are clear and culturally relevant, and that Latinos have access to healthcare.

Additionally, Latino’s tend not to find pharmacists extremely trustworthy. This is likely due to a more detached role U.S. pharmacists have, compared to in Latin America-where pharmacists are viewed as partners in the healthcare setting and listen to their customers and develop relationships.

Read more here.

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