Missouri Considers Healthy Eating Initiative at Farmers’ Markets


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Latinos comprise 41% of Women, Infants, and Children (WIC) and 15% of Supplemental Nutrition Assistance Program (SNAP) participants. Changes in these types of food assistance programs that allow healthier food purchases have been proven to increase consumption of fruits, vegetables, whole grains, and low-fat milk by children. In Missouri, some law-makers are hoping these types of healthy changes will be put into legislation.

A State House panel heard testimony in late February 2014 on legislation that would give bonus dollars to food assistance participants who buy fruits and vegetables at farmers’ markets.  Supporters say the measure would cut down on obesity in low-income households and reduce costs for obesity-related illnesses.

Under the bill, the state would set up a testing program for participating markets where welfare recipients could be reimbursed up to $10 per week for buying fruits and vegetables.

Read about the bill in the news.

Learn more about how incentives for retailers and consumers can increase consumption of and availability of healthy food by participants in federal food assistance programs.

By The Numbers By The Numbers



for every Latino neighborhood, compared to 3 for every non-Latino neighborhood

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