Multimedia: ‘La Cumbia de la Bici’ Video Encourages Cycling in Hispanic Communities

Share On Social!

Here’s a fun music video that uses a Spanish cumbia to describe some of the benefits to riding a bike and having protected bike lanes.

The song entitled “La Cumbia de la bici” was featured at the 2011 El Ciclo De La Vida/ The Cycle of Life, Velo-City Conference, held in Sevilla, Spain.

This video is a good example of how music, and culturally tailored messages can be used to promote healthy and active living in Latino communities.