New Film From Berkeley Hopes to Keep the Soda Tax Movement Energized

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More and more cities, states and some countries, most recently the UK, are pushing towards a soda tax to help decrease obesity, and help fund health and wellness programs.

The first city to have a successful attempt at a soda tax in the nation has been Berkley, CA, but now they hope to continue to raise awareness and show support to other cities working on a soda tax movement like Minneapolis, Philadelphia, San Francisco and Seattle.

In a recent article, Ecology Center Executive Director Martin Bourque stated, “Diabetes and other diet-related illnesses are destroying our kids’ health, and sugary drinks are driving this trend. With this film, we want to show that communities can fight back and win, even against a corporate Goliath.”

The Film “Berkeley vs. Big Soda” is widely circulating across social network channels, blogs, and websites, hoping to encourage continued movement towards similar policy initiatives.

Latino kids are disproportionately marketed to by junk food ads and sugary beverage ads, helping encourage other beverages that are not linked by research to diabetes risk, may help the future health of Latino kids.

More research on health impacts can be found on the film’s site, along with soda industries strategies and new coverage on the movement.

To read the full story and watch the full video on how Latino teens helped take lead in the movement, click here.

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