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This 2013 Report from the Hudson Institute explains how businesses have profited from providing lower-calorie options to customers. After examining 21 top chain restaurants, the results clearly demonstrate that between 2006 and 2011 lower-calorie foods and beverages not only helped business, but were the key growth factor for the restaurants studied.
http://www.rwjf.org/content/dam/farm/reports/reports/2013/rwjf404136
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