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Targeting unhealthy foods and drinks to Latinos contributes to health inequities.
Yet, the food and beverage industry use marketing tactics founded on the 4 Ps of marketing—product, place, price, and promotion—to target Latino kids with foods and drinks high in sugars, salt, and fats, according to a recent Berkeley Media Studies Group report.
Food and beverage companies leverage geolocation technology, strategically set low prices, and exploit culture to market their least healthy products to Latinos, the report states.
Let’s use #SaludTues on Aug. 13, 2019, to tweet about how companies use marketing tactics to target Latinos with ads for unhealthy foods and drinks.
- WHAT: #SaludTues Tweetchat: “How Companies Target Junk Food Marketing to Latinos”
- TIME/DATE: 1-2 p.m. EST Tuesday, August 13, 2019
- WHERE: On Twitter with hashtag #SaludTues
- HOST: @SaludAmerica
- CO-HOSTS: Berkeley Media Studies Group (@BMSG), The Praxis Project (@Praxis_Project), and UConn Rudd Center for Food Policy & Obesity (@UConnRuddCenter).
Check out the report and join us.
We’ll open the floor to the new report, as well as your stories and experiences as we explore:
- Why food marketing matters for Latino health;
- Examples of tactics food and beverage companies use; and
- What can be done to combat target junk food marketing to Latinos.
Be sure to use the hashtag #SaludTues to follow the conversation on Twitter. Share information, stories, and resources to take aim at targeted marketing!
Click here to learn about the Salud America! #SaludTues tweetchats, see upcoming and past tweetchats and see how you can get involved.