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Can raising the price of sugary drinks convince people to buy them less?
A new Harvard study found that raising the cost of high-calorie beverages by a few cents and highlighting calorie content in places where they are sold, decreases sales.
Researchers at Harvard conducted a study in the cafeteria of a financial services company. They increased the price of high-calorie beverages (those that contained 150 calories or more per container), mostly soda, lemonade, whole chocolate milk, and some juices, by one cent per ounce.
Could this lead folks to believe that a soda tax would encourage people to drink less sugary drinks?