Hispanics suffer disproportionately from obesity, yet companies like Coca-Cola continue to target Latinos with advertisements. Now Coca-Cola is using anti-obesity ads to create a positive image for their brand, which knowingly sells products high in sugar and fat. Producers of sodas and sweetened beverages recognize that Hispanics are a group with a high buying power. For Coca-Cola Latinos' buying power has reached over $1 billion for their products. Because the industry is subject only to self-regulation, vulnerable groups continue to be the target of their marketing ...
Editor’s Note: This post is part of an ongoing series that will highlight the Robert Wood Johnson Foundation’s work in Latino communities across the country. SaludToday Guest Blog: An Interview with Jennifer Harris Young people are being exposed to a massive amount of marketing for sugary drinks, such as full-calorie sodas, sports drinks, energy drinks and fruit drinks, according to a new study from the Yale Rudd Center for Food Policy & Obesity. The study is the most comprehensive analysis of sugary drink nutrition and marketing ever conducted. The data indicate that the companies involved target young people, especially Black and Latino youth. In an interview, Jennifer Harris, director of marketing initiatives for the Rudd Center, details exactly how beverage ...
Editor’s Note: This post is part of an ongoing series that will highlight the Robert Wood Johnson Foundation’s work in Latino communities across the country. SaludToday Guest Blog: An Interview with Jennifer Harris Young people are being exposed to a massive amount of marketing for sugary drinks, such as full-calorie sodas, sports drinks, energy drinks and fruit drinks, according to a new study from the Yale Rudd Center for Food Policy & Obesity. The study is the most comprehensive analysis of sugary drink nutrition and marketing ever conducted. The data indicate that the companies involved target young people, especially Black and Latino youth. In an interview, Jennifer Harris, director of marketing initiatives for the Rudd Center, details exactly how beverage ...
Children and teens—especially Hispanics—are exposed to a substantial amount of marketing for sugary drinks, such as full-calorie sodas, sports drinks, energy drinks and fruit drinks, according to a new report from the Yale Rudd Center for Food Policy & Obesity. The report indicates that sugary beverages are specifically targeting Hispanic and black youth: Beverage companies have indicated that they view Hispanics and blacks as a source of future growth for sugary drink product sales.
Marketing on Spanish TV is growing. From 2008 to 2010, Hispanic children saw 49% more ads for sugary drinks and energy drinks, and teens saw 99% more ads.
Hispanic preschoolers saw more ads for Coca-Cola Classic, Kool-Aid, 7 Up and Sunny D than Hispanic older children and teens did. The ...
Hispanic and Latino youth face unique issues when it comes to the obesity epidemic. Among the concerns is that food and beverage companies appear to aggressively market to Hispanic youth. Examples include a recent report that many fast-food companies target Hispanic kids via Spanish-language TV and radio, and companies like McDonald's "meencanta.com" website use Internet gaming to target Hispanics. That’s why PreventObesity.net is partnering with the Mexican American Legal Defense and Educational Fund (MALDEF) and the League of United Latin American Citizens (LULAC) to offer a webinar look at this trend, specifically studying how proposed food marketing principles recently unveiled by the Federal Trade Commission and other agencies could affect Hispanic youth. The free ...
The Rudd Center for Food Policy & Obesity's new report, Fast Food FACTS: Evaluating Fast Food Nutrition and Marketing to Youth, includes more information about fast-food ads seen by Latino and black youths. As reported by the Multi-American blog:
There is considerable evidence that exposure to marketing for fast food is even higher among African American and Hispanic youth. African American youth view almost 50% more TV advertisements for fast food than do white children and adolescents. Although differences in advertising exposure can be attributed in large part to the greater amount of time that African American and Hispanic youth spend watching television, fast food restaurants appear to disproportionately target African Americans and Hispanics with their marketing efforts. ...
