Target makes the healthy choice the easy choice

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Cashews in replace of gum, granola bars instead of Snickers, and more healthy options will be waiting to greet you at the end of the line starting October 1st. Making a healthier choice is easier when the environment around you blooms with healthier foods.

With the obesity of Americans rising, and consumers wanting more healthy options, Target is allowing the healthy choice to be the easy choice at check out lines by replacing high-sugar junk foods with low-sugar alternatives.

As you know, most check out lanes include gum, soda, candy and high-sugar or high-sodium choices, making it hard on hungry shoppers with high stress and little time to shop. In fact, studies show that shoppers are more likely to buy impulse buys at the end of the line due to stress.

The healthier check out pilot program is set to launch this fall in 30 locations. It will not completely get rid of all the high-sugar options, but will put more healthy options in view. Other stores are using this approach as well, knowing that people want healthier options instead of the usual unhealthy marketing scheme that most stores offer to push impulse buys.

Studies show that having healthier options for Latino kids increases their chance to choose the healthier option. Next time you are at the check out, re-think your options and choose wisely.

Want to see a healthier check out line, click here.

Read more here.