Tell Kellogg: Stop Marketing High-Sugar Recipes to Families

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Moms often have final say over family meals. Marketers know this.

Kellogg Co., the name behind brands like Fruit Loops, Pop-Tarts, and Eggo Waffles, has a new digital marketing campaign, Días Grandiosos, that targets Spanish-speaking moms online and on social media like Facebook and Pinterest with recipes they tout as saludable (healthy).

But many of their meals are high in sugar and salt. In other words, NOT saludable.

Tell Kellogg to stop pushing moms to give their kids unhealthy, sugary foods, and instead add more healthy options!

Almost all the campaign’s recipes—19 of the 29 recipes on its website—qualify as desserts based on their high sugar content, according to an independent nutritionist.

Like:

• Five recipes using Rice Krispies and marshmallows;
• Cookies made with sugar, butter and crushed Pringles chips; and
• Ice cream stuffed in an Eggo waffle “taco shell.”

Even when the campaign website encourages exercise and family values, kids often are shown eating foods like Frosted Flakes, which is very high in sugar.

Moms care about healthy kids and want healthy recipes that celebrate their culture.

Tell Kellogg: Kids don’t need an “ice cream taco” to make life grandioso.

This campaign is directed by Salud America!, a childhood obesity network supported by the Robert Wood Johnson Foundation.