The Science of SaludToday (Now Salud America!)

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The Internet is crazy huge.

So, how can health communicators reach the right people with the right health messages?

At Salud America!, formerly called SaludToday, we’re all about using “digital content curation” to raise awareness of many health issues, as well as promote solutions and build people’s capacity to change these issues.

Check out our new scientific article that explains how we “curate.”

Curation is an emerging strategy that uses a systematic, refined process to create tailored health messages and prevent mixed messaging and information overload for an audience.

With massive amounts of content created across the Internet every minute, our digital health curation model and three-step approach—collect–craft–connect—identifies and brings our audience to relevant, engaging content that has the potential to affect people’s knowledge of health issues, attention to health issues, and capacity to make healthy changes that can help all people, including Latinos.

Be sure to follow our curation at the blog, Facebook, Twitter, YouTube, and Instagram.

“We at SaludToday work hard to highlight the latest real-life stories, research, and news on different aspects of health, including cancer, obesity, and clinical trials,” said Dr. Amelie G. Ramirez, director of the Institute for Health Promotion Research at the UT Health Science Center at San Antonio. “We want to help people understand health issues and solutions, and help people to drive healthy change.”