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Big soda has worked hard to keep warning labels off of soda and soda ads, stating that these new ordinances will violate their and their members’ constitutional rights of free speech.
Today Judge Edward Chen ruled in San Francisco’s favor by denying the soda industry’s attempt to temporarily block the implementation of a new law to require warning labels on ads for sugary drinks back in January this year.
The ordinance would require sugary sweetened beverage ads to display a warning from the city that states, “WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay. This is a message from the City and County of San Francisco.‟
Soda and sugary sweetened beverages are added sugars in a person’s diet and have been shown through multiple research studies to be linked to higher risks for chronic diseases like diabetes, hypertension, obesity and high cholesterol.
Latino kids have increased their consumption of sugary drinks such as soft drinks, sports drinks, fruit-flavored drinks, and flavored milk between 1991 and 2008, and have seen culturally targeted ads promoting them to associate sugary drinks with family names and more.
San Francisco’s City Attorney and Supervisor Scott Wiener, helped move support and approval for the ordinance back in 2015, and implementation of the labels should be on all ads by July 25, 2016.
The new labels could generate conversation and create momentum for future soda tax campaigns in November, explained supporters.
To learn more about this change, visit Shape Up San Francisco’s website.
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