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Healthy Beverage Partnership (HBP), an initiative facilitated by Denver Public Health, has launched a new regional marketing campaign, Hidden Sugar.
The HBP is a collaboration among six Denver metro local public health and environment agencies working to reduce sugary drink consumption through organizational policy adoption at community venues. The new campaign will run throughout January and February, and again in May.
Denver Metro area residents should see the campaign ads on billboards, on TV, online or hear it on the radio. The goal of the Hidden Sugar campaign is to make it easy for parents and caregivers to see how much sugar is hidden in many of the drinks children drink on a daily basis. For example, one 10-ounce juice drink has as much sugar as 10 chocolate chip cookies! The American Heart Association recommends children consume less than six teaspoons of added sugar a day.
Research shows, Latino kids have increased their consumption of sugary drinks such as soft drinks, sports drinks, fruit-flavored drinks, and flavored milk between 1991 and 2008. A 12-ounce can of regular Coca-Cola contains nearly 10 teaspoons of sugar and 140 calories.
The campaign hopes that parents will become aware of these hidden sugars and choose healthy alternatives.
The campaign toolkit includes English and Spanish templates to share the campaign message including a handout/poster, social media posts, newsletter articles, talking points and health facts.
Take the pledge to make the healthiest choice for your family with the Hidden Sugar campaign by clicking here.
By The Numbers
74
percent
of Latino kids have had a sugary drink by age 2 (vs. 45% of white kids)
