Healthy Beverage Partnership (HBP), an initiative facilitated by Denver Public Health, has launched a new regional marketing campaign, Hidden Sugar.
The HBP is a collaboration among six Denver metro local public health and environment agencies working to reduce sugary drink consumption through organizational policy adoption at community venues. The new campaign will run throughout January and February, and again in May.
Denver Metro area residents should see the campaign ads on billboards, on TV, online or hear it on the radio. The goal of the Hidden Sugar campaign is to make it easy for parents and caregivers to see how much sugar is hidden in many of the drinks children drink on a daily basis. For example, one 10-ounce juice drink has as much sugar as 10 chocolate chip ...
Everyone knows that drinking water is a healthy habit, but how much and often and what are some of the benefits? For young athletes drinking water is much healthier than Gatorade or other sports drinks that are often high in added sugars. In fact, a 24-ounce Gatorade contains 34 grams of sugar and also contains large amounts of sodium as well. The Healthy Kids Hub has provided easy to use infographics that portray all the benefits of drinking water for athletes young or old, showing the benefits of water, like that it's free and doctors recommend it in their resource "5 Ways Water Wins", offered both in English and in Spanish. Another great resource offered in English and Spanish is the "Healthy Fuel for Healthy Athletes", which encourages young athletes to consume fruits and ...
How can teens combat the millions of dollars spent on advertising every year from the beverage companies? How about a bit of their own media. One out of every 4 children in Howard County (HoCo) is obese or overweight. Maryland teens are sick of this and are telling big soda to get the hint. They know that sugary beverages like soda and Gatorade are linked to higher risks for heart disease, obesity, and diabetes, and they are not afraid to spread this news to friends, family, and everyone through YouTube and social media. Involved with the Horizon Foundation, a non-profit whose mission is to improve the health and wellness of people who live or work in Howard County, Maryland, the Better Choices Coalition is a group of organizations, and concerned citizens leading an effort to ...
San Francisco (41.9% Latino), will now enjoy the refreshing ability to have clean water access in neighborhoods across the city, where free drinking water stations will be installed thanks to community collaborations. The collaborations include the City of San Francisco, the University of California San Francisco (UCSF), and other community groups that are hoping to help lower-income neighborhoods have access to quality water, and reduce the high rates of obesity and diabetes. Diabetes, impacts around two million Latinos in the U.S. and about 95% of all diabetes cases are Type 2. This type of Diabetes develops when the body doesn't make enough insulin and can lead to serious health risks like heart attacks, strokes, depression and more. Latinos often live in neighborhoods ...
Estimates of $550 million annually to help the Illinois state budget fund Medicaid and support community prevention of obesity is bringing a positive outlook for lawmakers, business owners and health advocates alike in regards to a new sugary drink tax proposal. The sugary tax was introduced by Senator Mattie Hunter and Representative Robyn Gabel as of the Healthy Eating Active Living (HEAL) Proposal for the Illinois Budget. Health advocates excited about the proposal, hope that funds raised will go to help offset the state's Medicaid expenses and provide millions in funding for community health and prevention of obesity through a wellness fund for the community. Currently, 62.2% of adults are overweight and 27.6% are obese and 1 in 3 children in the state are obese or ...
Many Latino preschool kids deal with heavy advertisements of unhealthy food marketing and consume more sugary beverages and junk foods than their peers. Now a new study highlights the importance of healthier food marketing to kids of preschool age. The study reported on in Pediatrics found that food advertisement exposure may actually encourage more eating among the young, and depending on which foods are offered, could be adding to a risk for unhealthy weights. Sixty children ages two to five were given a healthy snack then asked to watch a 14-minute TV ad, half watching an ad about food, the other half watching an ad featuring a department store. They were then given an option after seeing the ads to consume more snack foods, where the kids who saw the food ad ate 30 more ...
Doctor Jamie Jeffrey now stands for a sugary beverage tax within her patient's diets, stating that after her extensive research and scientific findings, she encourages West Virginia to take a "bold action" for kids by implementing a sugary drink tax. "Over the past 5 years, my patients have suffered more from the insulin resistance disease spectrum presenting as rapid weight gain, high triglycerides and a dark rash around their neck and on their knuckles known as acanthosis nigrican," Jeffrey told Charleston Gazette-Mail. West Virginia has had an increase in obesity rates from 14.4 percent to 16.4 percent in their younger population, where nearly 40% of West Virginians consume sugary sweetened beverages daily and 60% of 18-24-year-olds consume sweet drinks daily. Now West ...
Unhealthy food and beverage marketing ads are targeted more at Latinos and minorities on TV, social media and more, according to recent research. The Praxis Project, led by Latino advocate Xavier Morales, and others filed a legal complaint against Coca-Cola and the American Beverage Association for deceptive marketing practices that push sugary drinks to communities of color. The complaint was filed in federal court in California is confusing the public, and indicates “the world’s largest soft-drink maker and the trade association run ads that tout the energy boost from drinking soda, and disregard scientific findings that sugary beverages can lead to obesity, diabetes, and heart problems,” according to a CBS News report. Both Coca-Cola and the American Beverage ...
The city can now move forward with the taxing of sugary beverages as a ruling on Monday dismissed the American Beverage Association and other Pennsylvania food and beverage associations lawsuit in "its entirety", meaning there is no going back after January first when the tax is scheduled to take effect. Signed by Mayor Jim Kenney, the 1.5 cents per ounce soda tax is estimated to generate around $91million dollars annually and is to be used to fund universal pre-k, support community schools, revitalize parks and fund police body cameras. Judge Glazer dismissed the ruling against the tax, stating that the tax does not violate the uniformity clause of the Pennsylvania Constitution nor does it conflict with the Supplemental Nutrition Assistance program as argued by opposers of the ...
