New research has UK suggesting changes in food & beverage labeling

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Could activity labeling encourage people to do physical activity or not eat that bag of chips?

What is activity labeling?

Calories are usually shown on food labels, but what if the amount of time to walk or burn off those calories were also on the food?

A new study asked more than 800 parents to look at a fast food menu online and pick a meal for their child, parents who saw the calories and number of minutes of exercise to burn off those calories, didn’t order a lower calorie meal but said they would encourage their child to exercise.

Interestingly enough, another study has shown that teens beverage choice was influenced by activity labeling signs in the store. However other studies have shown that people continue to order high-calorie foods, but some are three times more likely to do physical activity.

Scientist and researchers say the labeling could be misleading as different body types take different amounts of effort to burn off a certain amount of calories, and nutritional values is still important no matter the amount of calories.

“You might even think that those jelly beans are just as good a choice as a fruit salad or bowl of cereal, if those foods also contained the caloric equivalent of a 5-mile run.” said Sara Haas, a spokeswoman for the Academy of Nutrition and Dietetics in a recent article.

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