Soda companies are notorious for using big-name celebrities to promote their beverages in TV commercials, billboards, social media, and beyond. But one up-and-coming bottled water company landed a big star to promote their line of bottled waters, hoping to garner the same attention sugary drinks receive when they enlist celeb power. Singer Ariana Grande will be the new face of a campaign for Wat-aah!, a small but growing functional water brand, according to an article in Advertising Age. The campaign, expected to launch next year, will include outdoor, print and digital ads in teen and lifestyle publications. The company is also a supporter of Let’s Move!’s Drink Up! campaign. Wat-aah! calls itself a champion for child health, but some nutrition activists point to the ...
A number of authoritative public health, policy, and advocacy groups are encouraging Americans to drink more water. Some health advocates believe lowering the price of water might encourage folks to drink more water and less unhealthy sugary drinks. This fact sheet presents the latest data on state sales taxes applied to bottled water. These data were compiled by The MayaTech Corporation for the Bridging the Gap research program. Check out the fact sheet here! ...
The science that links excess sugary drink consumption and obesity is clear, especially for Latino kids. As the summer seasons draws to a close, have you and your kids been hydrating with healthy drinks? There is still time to make healthy changes before school starts! PreventObesity, an online national network of people dedicated to reducing childhood obesity, is currently running a campaign to ask folks to pledge to cut out sugary drinks this summer. They ask: What will you do to give your community a sweeter summer with fewer sugary drinks? Some individuals have already committed to: - Ask community leaders to improve water quality in parks and schools.
-Serve or bring no-sugar drinks to the next community event.
- Ask a local business to offer more healthy drink ...
In the eastern Coachella Valley, a place many Latino families call home, clean, safe drinking water
can be hard to find. The California Endowment, a statewide health foundation that runs community initiatives throughout California, is hoping to bring better access to water in the region. In step with the Drink Up initiative championed by the Partnership for a Healthier America and First Lady Michelle Obama and in collaboration with Pueblo Unido CDC and the Rural Community Assistance Corp, the California Endowment announced plans to install dozens of water stations for filling reusable water bottles in the valley. The project, called Agua4All, will start with 60 tap systems in 10 schools and other community centers in the unincorporated communities of Thermal, Oasis and ...
When summer days get hot, what are you grabbing to drink? One local nonprofit in Lane County, Oregon has launched a campaign to encourage youth to reach for water, not sugary drinks. Lane Coalition for Healthy Active Youth (LCHAY), an organization working to reduce childhood obesity in Lane County, launched their Win With Water campaign in July 2014. The campaign features posters and brochures with information about the dangers of excess sugar and encourages youth to pick water instead. “Whether you are a Duck or a Beaver every body wins with water!” says the campaign's slogan. Right now posters are featured at Amazon Pool, and the city of Eugene has contributed Win With Water-branded water bottles to the campaign. LCHAY is ready to distribute posters and ...
During the school day, lunch time is a chance for busy students to take a break, relax with friends, and refuel. Refueling with healthy foods and drinks is vital. At two high schools in the Chicago suburbs, a concerned school board member saw a disconnect between the emphasis on healthy eating at lunch and the large sugary drink selection in cafeterias. The concern turned into a semester-long discussion between students, food services managers, and administrators that resulted in a new beverage policy for the school district that reduced the number of unhealthy drinks and marketed healthy ones in creative ways.
EMERGENCE
Awareness/Learn: The Latino student population is small—but rapidly growing—at Glenbrook High School District 225, which is commonly known as “the Glenbrooks” ...
Studies find Latino kids drink more sugary drinks a day than their White peers. With all the time kids spend at school, changes in the school beverage environment might help kids make better beverage choices. In a suburb North of Chicago, Illinois, faculty and students are coming together to make healthier beverages stand out in 2 area high schools Glenbrook High School District 225, commonly known as the Glenbrooks, offers a public education to approximately 4,700 students in Glenview, Northbrook and portions of unincorporated Northfield Township. Located just 20 miles north of Chicago, Glenbrook North and Glenbrook South High Schools are working to reduce unhealthy drinks, like diet and sugared sodas, and increase the selection of healthier beverages, like water, milk and juices ...
In early June, Baldwin Area Medical Center announced the phase-out of sugary beverage sales and distribution to patients. The announcement is consistent with a national trend in leading healthcare institutions to only offer healthy drinks in all their facilities. This wellness initiative was begun in January 2014 and includes the implementation of healthy vending criteria. Instead of soda, the facility serves water, low-fat or nonfat milk, unsweetened coffee, tea and reduced-size 100 percent fruit and vegetable juices. Vending machines are stocked by the hospital’s own food service so all items meet the health criteria. Studies show Latino kids drink more sugary drinks a day than their White peers, making initiatives like this especially important to Latino patients and ...
CA4Health works in rural and small California counties to reduce chronic disease and illness by helping bring about changes in the community that make it easier for people to make healthier choices in their daily lives. Many of these communities have a high Latino population. In Humboldt County, the local health department partnered with students and staff at Eureka High School to implement Hydration Nation, an effort that increased the access and appeal of fresh drinking water as a healthy alternative to the sugary beverages that are helping fuel the nation’s obesity epidemic. At Eureka High School, there were 11 older-style water fountains available to the 1,200 students and 80 staff members, none of which allowed easy filling of the reusable water bottles which were gaining ...
