Search Results for "marketing"

Sugary Drinks & Latino Kids: A Research Review



Abstract Did you know three of four Latino kids have had a sugary drink by age 2? Latino kids at all ages consume more sugary drinks—soda, sports and energy drinks, sugary fruit juices, and flavored milk—than the average child. This extra consumption puts them at greater risk of unhealthy weight. Several strategies are emerging to limit kids' sugary drink consumption. These include: policies on the availability and promotion of sugary drinks and water in school and early child care settings; regulatory and voluntary measures to limit marketing of sugary drinks to children; and pricing initiatives to raise the price of sugary drinks. Increasing access to water also is a critical way to develop healthier, hydrated children. Read the Issue Brief in English (PDF) Read the ...

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Celebrate National Diabetes Awareness Month



November is almost over, but its not too late to celebrate national diabetes awareness month! Health care professionals organizations and communities across the nation are working toward bringing attention on how to manage and prevent diabetes.  The National Institute of Diabetes and Digestive and Kidney Disease is raising awareness through the "Managing Diabetes – It's Not Easy, But It's Worth It" campaign. The program highlights how to prevent diabetes, managing and preventing complications form the disease. According to the "Managing Diabetes- It's Not Easy, But It's Worth It" campaign, regularly getting at least 30 minutes of a moderate level of physical activity for at least five days a week reduces the risk of diabetes. Maintaining a healthy diet by reducing the amount of ...

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Salud America! Is Thankful for You!


Thanksgiving thank you gracias

YOU are the reason we are so thankful this Thanksgiving. Thank you for visiting our blog, reading our posts, and most of all for your strong interest in improving Latino health! The Salud America! team, led by Dr. Amelie G. Ramirez of the Institute for Health Promotion Research at The UT Health Science Center at San Antonio, is also thankful for the opportunity to drive messages of healthy change to inspire Latinos across the nation. We're also thankful for some recent recognition from peers. A few weeks ago we were named Best Health Advocate Reaching Latino(a)s Through Social Media by LATISM (Latinos in Social Media), a nonprofit promoting Latino issues. The national Academy of Interactive and Visual Arts also just named us winners of two W³ awards for digital ...

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Making the Case for Breastfeeding: The Health Argument Isn’t Enough


Latino Health Breastfeeding Equity Policy

We all know that breastfeeding saves live and money, yet many moms, especially Latina moms, do not meet their own personal breastfeeding goals. Why not? According to a framing brief by Berkeley Media Studies Group (BMSG), the story on breastfeeding is narrowly framed around a portrait of the mother and baby rather than the context of real women's lives in which it takes place. Consider why Starbucks' executives get lactation rooms, but baristas have to lock themselves in the bathroom to pump breast milk. Advocates should look beyond the portrait towards to the landscape-social, cultural, political, structural, and environmental factors that make it difficult to breastfeed, like lack of support in hospitals, insufficient time and space in the workplace, unfriendly businesses, ...

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A Way For Grocers To Sell Healthy Produce Without Increasing Shopper Budgets



How can shoppers be more influenced to buy more fruits and vegetables and stores still benefit economically? A study from researchers at three universities explains that all a store needs are a bit of creative public health focused marketing materials. The study proved that public health and economic sustainability can work together to help stores and shoppers alike through healthy marketing practices. Providing easy-to-understand placards that are placed in the shoppers' basket within the shopping cart, bilingual messages were used in shopping carts for shoppers in El Paso and Southern New Mexico to see and be encouraged to buy popular cultural fruits and vegetables. The message on the eight by eleven-inch placards was provided to encourage shoppers that most people in the ...

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A Policy And Education Campaign Leads To 20% Decrease in Soda Purchases!



The Horizon Foundation worked together with local community groups including the local health department, People Acting Together in Howard (a faith community organization) and the African American Community Roundtable to create a multi-faceted policy change campaign in Howard County Maryland (6.5% Latino) to help reduce the high consumption and purchases of sugary drinks by consumers. The campaign called, “Howard County Unsweetened”, worked to pass public policy measures that increased the public’s awareness about the dangers of consuming sugary drinks. Sugary drinks have been linked to various health risks including higher risks of diabetes, heart attacks, tooth decay, and obesity. However, many people still include sugary drinks in their diets, in the forms of sweet teas, coffee ...

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Tell Grocers: Mark the Way to Fruits & Veggies!


mom in grocery store with fruits and vegetables

Does your supermarket prominently feature unhealthy foods? You’re invited to sign a Salud America! and Care2 letter campaign asking grocery stores to use labels, floor arrows, and other marketing strategies to promote fruit and veggie options for Latino families. Fruits and veggies are critical to help kids grow up at a healthy weight. Access to, and purchases of, affordable healthy foods tends to improve when healthy food offerings are expanded and promoted in underserved communities, according to Salud America! research. But some grocers’ marketing, placement, and store design nudges families toward unhealthy foods. The new letter campaign asks members of state grocery store associations to consider changes like: adding green arrows on the floor to guide ...

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#SaludTues Tweetchat 1p ET 11/15/16: Is Your Baby’s Food Healthy?


latina mom with baby food bottle

Is the food your baby eats truly healthy? Marketing for baby and toddler food and formula often contradicts expert guidance and “encourages parents to feed their young children products that may not promote healthy eating habits” needed for lifelong health, according to a new report. Marketing of added-sugar baby foods to Latino parents is especially problematic, given Latino children’s higher rates of overweight and obesity and health disparities. Let’s use #SaludTues on Nov. 15, 2016, to tweet about marketing techniques and the truth about the nutritional quality of children’s food and beverages. WHAT: #SaludTues Tweetchat “Is Your Baby’s Food What It’s Cracked Up to Be” TIME/DATE: 1-2 p.m. EST Tuesday, November 15, 2016 WHERE: On Twitter with ...

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Four Cities Will Vote About Sugary Beverage Taxes



November 8th, 2016 is an important day for health advocates and the beverage industry alike as voters line up in four cities to decide on taxing sugary beverages. Sugary beverages have been tested by various researchers and found to be linked to higher risks for heart disease, type two diabetes and more in those who consume these beverages daily and now not only are health organizations like the American Heart Association supporting sugary beverage taxes, but also wealthy health advocates like Michael Bloomberg and Laura and John Arnold. On the other hand, the beverage industries are also fighting back against the taxes, spending over thirty million to lobby and campaign against these tax initiatives. As rising rates of obesity take over the nation, many cities are educating ...

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