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In the newest effort to combat childhood obesity in United States, the Partnership for America’s Health along with First Lady Michelle Obama has launched a new campaign to encourage kids and adults alike to drink more water, Drink Up.
The First Lady helped kick-off the campaign in Watertown, Wisconsin, and spoke at a local high school
According to the press release, In the next year, supporters will carry the Drink Up logo on nearly 300 million packs of bottle water; more than half a billion bottles of water; 200,000 packages of reusable bottles; and more than 10,000 reusable bottles. Additionally, more than 10,000 outdoor public taps are expected to carry the brand over the next few years.