Workshop Discussion Focuses on How Marketing Impacts Consumers Knowledge, Skills & Behavior

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Food, nutrition and healthy eating are all very important and relevant topics to anyone. How does marketing and communications about these topics  impact consumers knowledge, skill and behaviors?

This is what the Institute of Medicine (IOM) and the Food and Nutrition Board discussed in a recent workshop about food literacy. The Workship discussed three goals:

1. Discuss current science that concerns the roles that consumers education and health marketing and branding play in affecting consumers knowledge, skills and behavior
2. Explore how scientific information is communicated
3. Think about how food Literacy can be strengthened through communication tools and strategies.

Learn more about the workshop by clicking here.