Alaska’s Play Every Day Campaign Promotes Healthy Fun For All Seasons


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The state of Alaska has started the “Play Every Day” campaign to help boost physical activity and reduce sugary drink consumption among families across the state, where two out of three Alaskan adults are now overweight or obese and one out of three Alaskan children are overweight or obese.

The new campaign asks kids to drink more water and understand that they don’t need sports drinks to play sports. Public service announcement videos for families are also available on the campaign’s website, talking about the sugar content in drinks.

Posters inform students that even one sweet beverage a day, like a powdered drink, can lead to cavities, weight gain, and type 2 diabetes.

The goal of the campaign is to help reduce consumption of drinks that have added sugars, but also to encourage kids to get out and play every day.

Kids and families can also see fun ideas for physical activity at all times of the year, like sledding in the winter, or berry picking in the summer.

Schools can even take part of the campaign, by signing up for the Healthy Futures Challenge. Kids win prizes for participating and schools can win grants to support physical activity programs, helping to encourage children and communities to achieve 60 minutes of daily activity.

To learn more about the campaign, click here.

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for every Latino neighborhood, compared to 3 for every non-Latino neighborhood

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