Miki Mushroom & Zach Zucchini Helps Students Choose Veggies in School Lunches

Share On Social!

Getting school kids to try new vegetables is not always easy, but a non-profit organization is working with schools to get the word out about how “cool” eating vegetables can be for kids.

Super Sprowtz is using healthy marketing, like videos, stuffed animals, costumes, and puppets with hopes to have kids try new vegetables at schools salad bars across the country. Characters like Oliver Onion or Suzy Sweetpea are just a few of the super hero puppets that make eating vegetables exciting.

The non-profit has worked with the national campaign “Let’s Move” and famous celebrities to market to families and kids about enjoying a healthier diet and  being encouraged to “eat your super powers”, which sounds more fun than “eat your vegetables”. Sprowtz also works with Cornell University’s Food and Brand Lab to market healthy salad bars in schools, which have generated a 250% increase in kids eating their veggies at school, reports the organization’s online reports.

Colorful carrots point the way to the salad bar, enticing kids to see what’s new in the school’s salad bar. Another recent study proved that highlighting produce by using bright green arrows that educated consumers on where the heart healthy products are in the store, helped consumers buy more fruits and vegetables.

Sprowtz has visited schools in New York, California, Colorado and has also marketed in bilingual ads in Puerto Rico, and hopes to continue “sprouting across America” with their empowering message helping kids see the healthy choice as the best choice.

Schools who apply may help have reimbursement from the National’s School Lunch program.

To learn more about how to get Super Sprowtz in your school’s salad bar, click here.