New Latino Bilingual Campaign: Juntos, We Can Stop COVID-19!

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COVID-19 continues to disproportionately impact Latinos, killing over 53,000 and hospitalizing many more of our mothers, fathers, children, and grandparents.

That is why Salud America! at UT Health San Antonio is launching the “Juntos, We Can Stop COVID-19” digital communication campaign in English and Spanish to help Latino families take action to slow the spread of coronavirus, especially among those with underlying illnesses.

The campaign features culturally relevant, bilingual fact sheets, infographics, and video role model stories—all united with the hashtag #JuntosStopCovid.

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“As Latinos, we are resilient. But part of our resiliency requires action, like getting the COVID-19 vaccine when it becomes available to you,” said Dr. Amelie G. Ramirez, director of the campaign and Salud America! at the Institute for Health Promotion Research at UT Health San Antonio. “Vaccines help our bodies become immune to a virus without becoming ill from it. Vaccination is an important way we can stop the pandemic once and for all.”

The #JuntosStopCovid campaign centers on four main preventive actions:

1. Wear a face mask—and care for it properly.
2. Avoid public places, or at least get together safely, familia.
3. Know what to do if you’re exposed, or test positive.
4. Get the COVID-19 vaccine (when available).

Latinos represent over 19% of U.S. COVID-19 deaths, despite being 18.5% of the population.

Also, in August 2020, CDC reported 94% of people who died from COVID-19 had a pre-existing condition, like diabetes, which disproportionately impacts Latinos.

“We all have someone we love and care about whose health is at greater risk if they get COVID-19. That’s why we created this campaign,” Ramirez said. “We want to encourage families and communities all over to take action and spread the word about these important safety measures with family, friends, and co-workers. Let’s save our families.”

share the campaign in ENGLISH!

share the campaign in SPANISH!