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What would you think of fruit slices or nuts in your grocery stores check out lanes?
A recent study explored how consumers felt after a healthy in-store marketing study was conducted and how it can impact sales.
Before the study was started, a pre-intervention study revealed many consumers had concerns and were annoyed with unhealthy snacks being placed and promoted throughout the store.
Shoppers had reported a concern for many families that struggle with children pleading for unhealthy snacks at checkout, and believed stores should avoid unhealthy marketing.
Candies and sugar confectionery were then replaced at one checkout lane in four stores.
After four weeks interviews with consumers revealed positive attitudes towards the healthy marketing checkout lanes and statistical analyses even showed an increase in carrot snack packs sales.
Overall, consumers found that the removal of the unhealthy snacks was more meaningful that promotion of healthy options although both aspects was considered important.
The study conducted by Project SoL, from the Danish Health and Local Community, was part of a community-based health promotion project.
To read the full study, click here.
By The Numbers
1
Supermarket
for every Latino neighborhood, compared to 3 for every non-Latino neighborhood
