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Walking down the grocery store aisle is hard when there are temptations for junk foods and sodas on discount, but what if milk or apples were on sale?
A new study was developed to analyze healthy food promotions and how they could possibly impact consumers purchasing power for healthier foods. Researchers developed and analyzed an Eat Right-Live Well campaign placed in supermarkets where healthier foods were promoted through signage, product labeling, in-store taste testings, employee training and nutrition education. The campaign was analyzed through sales data from two supermarkets in low-income neighborhoods in Baltimore across a three year period.
Researchers from Bloomberg School of Public Health, John Hopkins ‘s Carey Business School and Center for a Liveable future saw a 28 percent increase in the sale of “high-fidelity” foods compared six percent in the control store. These high fidelity foods included fruits and vegetables and were promoted through shelf labeling. Taste testing was not as effective, but researchers state that this study could entice food retailers to offer more labeling and promotions for healthy foods in stores.
Having the healthier choice be the easier choice is a win-win for small corner stores where many Latino shoppers purchase food. Offering more fresh produce and increasing sales is not only beneficial for the health of families looking for nutritious meals, but also for the store owner looking to increase sales daily.
To learn more about why Latinos need more access to healthier foods, click here.
By The Numbers
142
Percent
Expected rise in Latino cancer cases in coming years
