Salud America! Gets $1.3M to Fuel Healthy Changes that Reduce Latino Childhood Obesity

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Salud America!, a national childhood obesity prevention and communication program, has received a one-year, $1.3 million grant from the Robert Wood Johnson Foundation to develop new, tailored educational content that helps people to work toward healthy changes for children and families.

Established in 2007, Salud America!, has recruited a national online network of 50,000 parents, school personnel, health professionals, and community leaders who support its mission.

Childhood obesity continues to rise in America.

The new funding will allow Salud America! to expand its network and engage members with enhanced educational content, including multimedia role model stories, social media events (like the #SaludTues weekly tweetchat), online resources, digital action campaigns, and tailored marketing.

“We are excited by RWJF’s support, which will help us continue to push the boundaries of communication to help people develop healthy changes in their schools and communities,” said Amelie G. Ramirez, DrPH, director of Salud America! and the Institute for Health Promotion Research at UT Health San Antonio.