School Lunches in LA Get Marketing Makeovers

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Getting kids to eat a healthy lunch at school isn’t always easy, reports a recent article, however, a program by Cornell University, called ‘Smarter Lunchrooms’ may be helping kids get excited about healthier school lunches.

Using wordplay like “awesome apple” in menus and marketing “grab n’ go” meals might be helping kids choose the healthier option first as kids in Los Angeles Unified School District (LAUSD) have often opted for the first food offered to them.

The program is part of the Smarter Lunchrooms Movement, developed to help guide healthy research-based lunchrooms for kids that are sustainable and low cost.

The program aims to provide low to no-cost solutions to help school lunches with managing portion sizes, increasing convenience, visibility, and taste expectations and using suggestive selling and pricing to encourage healthier eating habits.

Laura Benavidez, the interim food service director of LAUSD explains that these ways of marketing help bring in attractive ways to get kids excited about healthier foods.

The program, being pilot tested across different schools, mirror’s restaurants and encourage diners to eat more.

All kids need to see the healthier choice as the easier choice in school, especially Latino kids who are often faced with higher health risks like diabetes and heart disease.

To learn more, read the original article here.

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