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The Internet is crazy huge.
So, how can health communicators reach the right people with the right health messages?
At Salud America!, we use “digital content curation” to raise awareness of the particular health issues that disproportionately burden Latino children and families, as well as promote solutions and build people’s capacity to change these issues.
“We want to help people understand Latino health issues and solutions, and inspire people to drive healthy community change for Latino and all kids,” said Dr. Amelie G. Ramirez, director of Salud America!, based at the Institute for Health Promotion Research at UT Health San Antonio.
Check out our new scientific article that explains how we “curate.”
Our approach to digital content curation
Digital content curation is an emerging strategy that uses a systematic, refined process to create tailored online and social health messages and prevent mixed messaging and information overload for an audience.
With massive amounts of content created across the Internet every minute, our Salud America! digital content curation model creates research-driven, theory-based, culturally relevant, and engaging peer model content that inspires people to drive community change.
We use a three-step approach—collect, craft, and connect.
Collect. Our digital content curators are daily sorting through the vast amounts of content on the web based on Latino health topics. In their searches, they use a variety of criteria: their research topic, the types of content we promote, the areas where there are a majority or growing population of Latinos, and the relevance to Latinos or whether there is a Latino behind the change itself.
Craft. It is during this step that curators extract the most relevant points from the original content and written or filmed using Latino peer models, easy-to-understand language, cultural cues, and a focus on Latinos within each post’s title and body content.
Connect. We publish this curated content on our website. Then we bring the web content to our different audience, from social to email to partners to scientific groups.
“We work hard to highlight the latest real-life stories, research, and news on different aspects of a healthy weight and healthy kids,” Ramirez said.
Meet our digital content curators
Amanda Merck has served since 2015 as a digital content curator for Salud America! and its home base, the Institute for Health Promotion Research at UT Health San Antonio. She is a UTHealth School of Public Health grad who is passionate about physical activity and health equity for children in and after school. She enjoys watching The Office and Parks & Rec.
Stacy Cantu completed both her BS & MPH at Texas A&M University (gig ‘em!), and is passionate about all things public health. She curates content on Healthy Food and Healthy Minds.
Pramod Sukumaran completed his PhD in Cell and Molecular Biology and an MPH in Population Health Analytics. He curates content for Salud America! on family support and health projects at the Institute for Health Promotion Research (IHPR) at UT Health San Antonio. His emphasis is on the latest research, reports and resources related to various disease and policies to improve Latino health.
Be sure to follow our curation on social media @SaludAmerica!